One of our three Platinum Sponsors for the 2013 Secue360 Conference includes Check Point, the worldwide leader in securing the Internet. We recently interview Liz Cruz, field marketing manager – US Central Region about the company.
Secure 360: Can you give us a little background about Check Point Software Technologies Ltd. and let our audience know about the key services you provide?
Liz Cruz: Check Point Software Technologies Ltd. provides customers with uncompromised protection against all types of threats, reduces security complexity and lowers total cost of ownership. Check Point first pioneered the industry with FireWall-1 and its patented stateful inspection technology. Today, Check Point continues to develop new innovations based on the Software Blade Architecture, providing customers with flexible and simple solutions that can be fully customized to meet the exact security needs of any organization. Check Point is the only vendor to go beyond technology and define security as a business process. Check Point 3D Security uniquely combines policy, people and enforcement for greater protection of information assets and helps organizations implement a blueprint for security that aligns with business needs. Customers include tens of thousands of organizations of all sizes, including all Fortune and Global 100 companies.
Secure360: What do you think consumers and businesses should be most concerned about when it comes to risk and security these days?
Liz Cruz: With the increase in sophistication of cyber threats, many targeted attacks begin with exploiting software vulnerabilities in downloaded files and email attachments. These threats include new exploits with no existing protections (and cannot be prevented by Anti-virus solutions). Traditional solutions have focused on detection, providing notifications after a threat has breached the network. With Check Point Threat Emulation Technology, new threats are blocked and infection does not occur.
Secure360: Can you talk a bit more about the range of services you provide? What would be a real-world example of why a consumer or SMB might utilize one of your services?
Liz Cruz: Check Point is currently launching a new hardware product line squarely targed at the SMB Market. This gives the SMB market the same defenses as used by every member of the Fortune 100. After all, the SMB market is plugging into the SAME internet, and facing similar threats! No need to compromise based on size!
Secure360: What’s a new project or service you’re currently working on?
Liz Cruz: Are you under a Denial of Service Attack? When the worst happens and you get attacked, trust Check Point to mitigate your risk with our Incident Response Service. Just call our dedicated hotline anytime you experience a security threat and our 24×7 experts will instantly respond to help you contain the threat, minimize your losses and return to business as usual. Our Incident Response service will also help you mitigate future risks with post-incident reports and security best practices advisement.