A recent survey of global executives and risk management leaders found “Reputation and Brand Risk” as a highly critical issue over the next 18 months, ranked higher than other risks like “Crime and Terrorism,” “Disruptive Technologies,” and “Business Continuity.” A foundational aspect of risk management involves understanding potential threats in context of their likelihood of occurrence and impact. But how should we approach managing the risks facing the reputation of our organizations? An active methodology to reputation risk management must incorporate prevention and anticipation of emerging threats in the realm of reputation and brand risks.
Rodnie Williams, the founder and CEO of a risk management consulting firm, North Arrow Group, as well as a personal safety and security company, 360° Stay Safe™, continues to advise organizations regarding risk. Join this session as Rodnie discusses the topic through his engaging delivery style.
- The importance of considering reputational risks to your organization
- Preventing reputational risks involves predictive management processes and effective training
- Anticipating and preparing for reputational risks should include practical planning/exercises
About Rodnie Williams

Rodnie Williams is Founder and CEO of North Arrow Group and his background uniquely combines business planning, process design and project implementation paired with expertise in operations, security and risk management. Williams is a nationally recognized expert and speaker in the areas of enterprise security risk management (ESRM), security and safety.
He is highly regarded by both peers and clients as a change agent, offering superior skills in quickly identifying and creatively solving strategic and organizational problems via teambuilding and collaboration. He has developed and delivered self-defense and personal safety training programs throughout the United States, working with people of all ages. Williams is a certified protection professional (CPP) through the American Society for Industrial Security (ASIS) and a graduate of the Gavin de Becker & Associates Advanced Threat Assessment Academy.