Crises almost always create bad news. And bad news ripens badly. Crises also create victims whose irrationally energized emotional behavior can drive even the most uncomplicated problems, and experienced responders, to distraction and discouragement. Crises disable management and confound the most well practiced response strategies.
Jim Lukaszewski is an expert’s expert in dealing with these tough, touchy, super sensitive, reputation threatening circumstances. He’ll talk about the five crucial elements most response plans avoid, ignore, or simply lack. He’ll describe the seven crucial mistakes that turn a potentially perfect response into persistent, long-term, bad news.
His premise is that a crisis is a people-stopping, show-stopping, product-stopping, reputation defining, trust busting event that creates victims and/or explosive visibility. The operative word being victims.
In addition to sharing his strategic approaches to dealing with these extraordinarily negative events, Lukaszewski will talk about getting management’s attention before the crisis hits. He will talk about the crucial role communications plays in protecting, defending, and rehabilitating reputation.
- Analyze the seven critical dimensions of crisis communication management.
- Illustrate proactive management prevention strategies that reduce organizational threats.
- Explore what management needs to know about managing crises effectively.
- How to avoid stumbling, fumbling, bumbling and bungling.
About James Lukaszewski
James (Jim) E. Lukaszewski (Loo-ka-SHEV-skee) ABC, Fellow IABC; APR, Fellow PRSA; BEPS Emeritus is America’s Crisis Guru ® for senior executives and organizations when there is trouble in the room or on the horizon. He has been a member of ASIS for many years, presented at ASIS International Annual Seminars and Exhibits, local Chapters and ASIS functions; His service for a decade on the ASIS Crisis Management and Business Recovery Council focused primarily on crisis leadership; coaching how to engage and influence managers and leaders; and how to become trusted strategic advisors. He is recognized often for his contributions to the practice of crisis management, and senior staff development. He is the author of 13 books and manuals since 1992. Where ever PR is taught in the world, you find his materials in the curriculum. Google him and get 78,000+ entries. Corporate Legal Times once listed him as one of 28 experts to call when “All Hell Breaks Loose.”
