• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • About
    • Secure360
    • UMSA
    • Get Involved
  • Events
    • Secure360 2021
    • Student360
    • Past Events
      • 2020 Secure360 Twin Cities
      • 2020 Student360
      • 2019 Secure360 Twin Cities
      • 2019 Student360
      • 2018 Secure360 Twin Cities
      • 2018 Secure360 Wisconsin
      • 2018 Student360
      • 2017 Secure360 Twin Cities
      • 2017 Student360
      • 2016 TC Secure360 Conference
      • 2015 Secure360 Conference
      • 2014 Secure360 Conference
      • 2013 Secure360 Conference
        • 2013 Secure360 Conference Speaker Presentations
      • 2012 Secure360 Conference
  • For Sponsors
    • Secure360 Twin Cities
    • Student360 Sponsors
  • For Speakers
    • Secure360 Speaker Details
    • Student360 Speaker Details
  • Blog
  • Nav Social Menu

    • Facebook
    • LinkedIn
    • Twitter
    • Vimeo

Secure360

Crisis Proofing Your Organization

Crises almost always create bad news. And bad news ripens badly. Crises also create victims whose irrationally energized emotional behavior can drive even the most uncomplicated problems, and experienced responders, to distraction and discouragement. Crises disable management and confound the most well practiced response strategies.

Jim Lukaszewski is an expert’s expert in dealing with these tough, touchy, super sensitive, reputation threatening circumstances. He’ll talk about the five crucial elements most response plans avoid, ignore, or simply lack. He’ll describe the seven crucial mistakes that turn a potentially perfect response into persistent, long-term, bad news.

His premise is that a crisis is a people-stopping, show-stopping, product-stopping, reputation defining, trust busting event that creates victims and/or explosive visibility. The operative word being victims.

In addition to sharing his strategic approaches to dealing with these extraordinarily negative events, Lukaszewski will talk about getting management’s attention before the crisis hits. He will talk about the crucial role communications plays in protecting, defending, and rehabilitating reputation.

Key learning points:
  • Analyze the seven critical dimensions of crisis communication management.
  • Illustrate proactive management prevention strategies that reduce organizational threats.
  • Explore what management needs to know about managing crises effectively.
  • How to avoid stumbling, fumbling, bumbling and bungling.

About James Lukaszewski

James (Jim) E. Lukaszewski (Loo-ka-SHEV-skee) ABC, Fellow IABC; APR, Fellow PRSA; BEPS Emeritus is America’s Crisis Guru ® for senior executives and organizations when there is trouble in the room or on the horizon. He has been a member of ASIS for many years, presented at ASIS International Annual Seminars and Exhibits, local Chapters and ASIS functions; His service for a decade on the ASIS Crisis Management and Business Recovery Council focused primarily on crisis leadership; coaching how to engage and influence managers and leaders; and how to become trusted strategic advisors. He is recognized often for his contributions to the practice of crisis management, and senior staff development. He is the author of 13 books and manuals since 1992. Where ever PR is taught in the world, you find his materials in the curriculum. Google him and get 78,000+ entries. Corporate Legal Times once listed him as one of 28 experts to call when “All Hell Breaks Loose.”

Primary Sidebar

Details

Wednesday May 18, 2016
4:15 PM - 5:15 PM
Room 13
Level: Advanced
Focus: BCD (Business Continuity & Disaster Recovery)

Share this page

Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Buffer this page
Buffer
Email this to someone
email

Footer

Contact

For more information about UMSA events, contact: Marie Strawser

Email List Signup

Join our email list for monthly Secure360 news and updates!




Join our tradeshow email list for updates on sponsorship opportunities and upcoming exhibitor deadlines.

Sponsored by:
© 2021 Secure360. All rights reserved.