Your company is facing a reputation crisis – it could be a data breach, an executive misconduct issue, or simply a customer complaint that was initially mishandled. No matter the cause, when the media is downstairs at your main entrance, it’s too late to start thinking about developing a strategy to deal with the issue – it’s time to act!
Effective crisis communication requires strong integration between crisis communications / PR, the crisis & emergency management team, and senior executives at your company. We’ll discuss how to ensure these functions work with each other to forge an effective strategy.
In this interactive session, attendees will learn how to prepare themselves to face a crisis communications situation. Topics discussed will include finding your authentic voice, tips and tricks for surviving a media interview, integrating social media into your communications planning, the importance of preparing before a crisis, and how to turn a crisis into an opportunity for your business.
- Effective crisis communication requires coordination across many functions
- A crisis situation can be turned into an opportunity
- Today, effective communication requires integration with social media.
- It's critical to prepare crisis communications strategies in advance
About Bryan Strawser and Stacia Nelson
Bryan is a globally recognized strategist and thought leader who founded Bryghtpath LLC in 2014 after a 21 year career at Target Corporation.
At Bryghtpath, Bryan leads a team of globally recognized experts that offer strategic counsel on identifying, preparing for, and managing risk to the world’s leading brands, nonprofits and public sector agencies.
Bryan holds a B.S. in Criminal Justice Administration from the University of Phoenix and a Masters in Business Administration (MBA) from the University of Minnesota’s Carlson School of Management. He is a graduate of the National Preparedness Leadership Initiative Program at Harvard University’s JFK School of Government.
