Learn how to share complex information supporting daily or business continuity objectives with diverse populations who “just don’t understand IT security needs” be they mainstream or limited English navigators in today’s complex IT culture. Participants will walk away with strategies and tools to enhance communication in complex organizations that can overcome language and systemic barriers. Lillian McDonald, of ECHO Minnesota, has been sharing critical health, safety, and emergency information to New Americans since 2004. A former television broadcaster, Ms. McDonald will share a non-profit communications model to enhance public and organizational communication during daily and crisis situations. Learn about the power of storytelling, visual aids, digital videos, and outreach.
About Lillian McDonald
Lillian McDonald founded ECHO (Emergency, Community, Health and Outreach) in 2004 in response to the growing diversity of Minnesota’s communities and the need for rapid, multilingual communication in the event of an emergency. Prior to working with ECHO, she coordinated risks and crisis communication as the Public Information Officer for Ramsey County Public Health in Saint Paul. Lillian worked for over 20 years as a news reporter, producer and assignment editor for major market radio and television stations in the Midwest, including KARE-TV and FOX-9.
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