Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The term was coined by the U.S. Army, which has developed the most comprehensive and effective approach to Red Teaming in the world today in response to the debacles of its recent wars in Iraq and Afghanistan. However, the roots of Red Teaming run very deep: to the Roman Catholic Church’s “Office of the Devil’s Advocate,” to the Kriegsspiel of the Prussian General Staff and to the secretive AMAN organization, Israel’s Directorate of Military Intelligence. In his keynote, Bryce Hoffman shows business how to use the same techniques to better plan for the uncertainties of today’s rapidly changing economy. As president of Red Team Thinking, Hoffman teaches companies around the world how to strengthen their plans, stress-test their strategies, identify missed opportunities, and expose hidden threats in order to help them succeed in today’s rapidly changing global economy.
About Bryce Hoffman
Bryce G. Hoffman is an author, speaker, strategic adviser and management consultant who believes that individuals have the power to transform companies and cultures. Hoffman wrote the bestselling book “American Icon: Alan Mulally and the Fight to Save Ford Motor Company,” which has become a manual for leaders who want to transform their companies. His new book, “Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything,” was published this year by Crown Business. Red teaming is a system developed by the U.S. Military and intelligence agencies to make critical and contrarian thinking part of an organization’s strategic planning process. Red Teams operate as specific divisions within an organization whose sole purpose is to stress-test strategies, identify missed opportunities, and expose hidden threats. In 2015, Hoffman became the first and only civilian to graduate from the U. S. Army’s Red Team Leader Program at the University of Foreign Military and Cultural Studies at Fort Leavenworth, Kansas. Hoffman spent 22 years as a business reporter, covering Silicon Valley, the biotech industry in the San Francisco Bay Area and the automobile industry in Detroit. His work received numerous awards from the Society of Professional Journalists, the Society of American Business Editors and Writers, the Associated Press and the California Newspaper Publishers Association. He was also a three-time finalist for the Gerald Loeb Award, the most prestigious honor in business journalism. Hoffman left journalism in 2014 to work as a consultant full-time, but he continues to write a column on leadership and business culture for Forbes.com. In addition, he appears regularly on television and radio shows in the United States and around the world, including the BBC, NPR, CNN, FOX, PBS, CBS, CNBC, Fox Business, Bloomberg, the CBC, RTÉ, Radio New Zealand, al Jazeera, Deutschland radio and other local, national and international networks. A native of California, Hoffman majored in Anthropology and Philosophy at San Francisco State University and later completed a fellowship in economics at the California State University in Hayward. He now resides with his wife in Fenton, Michigan.